Enter ShikariÂ are today sharing the video forÂ It Hurts,Â the second single to be taken from their highly-anticipated forthcoming albumÂ ‘A Kiss For The Whole World’,Â which will be released on 21Â April via SO Recordings / Ambush Reality.
Lead vocalist and producer Rou Reynolds has said that ‘It Hurts’Â “came to me in a dream”Â and isÂ “about perseverance, and the importance of reframing failure as a fruitful and, in fact, pivotal route to progress.”
Of the new video, again directed by Reynolds, he says:Â “In typical Shikari fashion, I threw myself in at the deep end with directing, and decided to shoot two videos in one day. It was an incredibly intense experience, but we had a super-talented, passionate, focused team, and were able to get a great result. Personally, I found it rewarding to see my ideas brought to life and create a narrative connecting the two videos. I love the attention to detail that directing allowed, and the ability to bring some of the songâ€™s themes to life in more depthâ€.
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With thanks to Dallas Does PR