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Luxury whisky brand Chivas Regal have announced a series of workshops as part of the ‘How We Rise’ platform, designed to elevate and inspire the next generation of cultural entrepreneurs. Taking place on Saturday, April 13 with Geedup Co. in Sydney and Saturday, April 20 with Serwah Attafuah in Melbourne, expect to delve deep into some of Australia’s most creative minds and soak in the knowledge that has earned them unparalleled success.

Leveraging their wealth of experience Geedup Co. invites you to explore a number of crucial areas that have significantly shaped their business triumphs. Gain insights into crafting narrative-rich content, deciphering your brand’s values and target audience, and uncover the lessons learned from transitioning a brick-and-mortar store to a thriving online presence, with more enlightening snippets and profound insights set to unravel throughout the night.

Looking for some brand-building inspiration? On April 20, Serwah will be hosting an insightful session where you’ll learn essential techniques to build an authentic brand. Move beyond superficial social media strategies and gain valuable insights into establishing a genuine online presence and brand identity. Discover how to leverage your community to build an expansive network and engage with your audience in a way that remains true to both you and your brand.

Recently named ambassadors of the ‘How We Rise’ platform, these Regal Pioneers embody a hustle-led ambition and unapologetic drive. Geedup Co., originating from Western Sydney in 2010, has evolved into a globally sought-after fashion collective with offices in Sydney, London, and LA. Led by Jake Paco and Trevene Patrick, the brand collaborates with artists like Hooligan Hefs, Headie One, and Fat Joe, with ambitious growth plans. Simultaneously, Serwah, a digital and NFT artist from Western Sydney, creates surreal cyber dreamscapes, with notable collaborations with Paris Hilton and Valentino, along with curating an NFT auction titled ‘Apotheosis’ and participating in diverse projects, including a TEDx talk on Metaverse and Afrofuturism.

“Chivas has been focused on championing unconventional pathways to success, putting the spotlight on those at the forefront of this change. We’re super excited to welcome some of Australia’s most creative and successful minds, who will be sharing their experience and knowledge to the next wave of cultural entrepreneurs,” says Kristy Rutherford, Marketing Director – Pernod Ricard Pacific.

Renowned as the preferred whisky for toasting life’s triumphs, Chivas Regal’s ‘How We Rise’ platform embodies a forward-thinking ethos reflected in emerging talents from music, fashion, design, and art. Through this program, essential skills beyond the classroom are exchanged, fostering a community of authenticity.

The workshops will consist of a series of formal talks and discussions, and hands-on activities that will allow you to engage in meaningful dialogue with the Regal Pioneers and make the most of your experience. To join, visit the landing page and articulate why you seek this workshop opportunity. Applications will be reviewed by the Chivas team in collaboration with the Regal Pioneers, with successful applicants chosen and notified closer to the workshop dates.

Prepare for inspiration and valuable insights from those who are consistently defining the game. Chivas Regal’s ‘How We Rise’ goes beyond a program; it’s a chance to embark on a journey guided by the well-defined roadmap of Chivas Regal Pioneers. 

Don’t miss out on this unique opportunity.


Connect With CHIVAS REGAL 

With thanks to Thinking Loud

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