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Last month, Irish-born Gold Coast indie-folk artist Eimhin made his debut with the powerful single Lately (released May 13) that radiates with the triumphant strength of surviving dark and difficult times to come out the other side a changed person. Eimhin is now pairing it with a visual exploration of the song in the spellbinding music video.

Today, Eimhin has released the cinematic visual companion to this release. Directed and edited by Eimhin himself, the Lately film clip explores the strength necessary for surviving dark and difficult times and coming out the other side of a changed person. 

The clip was filmed in the charming Pimpama School of the Arts on the traditional lands of the Yugambeh language group, with the help of cinematographer Aidan Rice and with support from the Regional Arts Development Fund and City of Gold Coast.

Choreographed by Guy Ritani and featuring Eimhin’s siblings, bandmates and dear friends as dancers, this clip is a moving and poised, casting out a subtle aura of magic. Eimhin explains the message behind the song music video: “2020 was a wild year and it took a whole bunch of things going wrong for me to realise that there is a better way to be. ‘Lately’ is about coming to a realisation that I had been living a sort of half-life. I spent such a long time thinking that being detached was my armour but it was actually holding me back from a whole spectrum of emotions and experiences. The video is a visual exploration of the time immediately before that realisation. The slow-motion dance sequences, represent my general indifference, a time miss-spent going with the flow and choosing the easy path. The ominous doorway signifies a dark depression. I would have fallen all the way in had I not had a really great network of family and friends to pull me out of the abyss.” 

Coming from a deeply personal space for Eimhin, this stunning visual work reinforces the track’s message about the importance that a strong support network has for those struggling with mental health – a journey he has gone through and is sharing to the world.

Lately and this accompanying music video are out now. 

Stream Lately HERE

Connect with EIMHIN

With thanks to Kick Push PR

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