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From grapes to gigs, musically minded wine brand Headline Acts today announces the first chapter of their new industry rewards program, Headline Access. In partnership with Muso Headline Access aims to nurture the careers of independent Australian artists while providing unrivalled money-can’t-buy experiences for the fans that support themArtists can enter now via the Muso app or website here.

The Release Cycle is the first iteration of the industry all-access fund, offering one budding artist the opportunity to gain invaluable mentorship from some of Australia’s biggest music industry names, including Johann Ponniah (I OH YOU Records), Johnny Took (DMA’s), Sose Fuamoli (music journalist) and more. The artist will win the support to record, distribute and promote their new single to the world. Committed to supporting the emerging headliners of the future, Headline Access will act as a recurring tool for artists. Those who have signed up to live music platform Muso before 26 June will be in the running to be hand-picked by Headline Acts’ panel of industry experts to win. 

The lucky winner will win private studio time with the DMA’S very own Johnny Took, before founder of I OH YOU record label and artist manager Johann Ponniah takes the winner through a one-on-one session discussing getting your start in the music industry. Winner of the 2020 ‘Live Music Journalist’ award and 3RRR radio host Sose Fuamoli, supported by music and culture agency Thinking Loud, will take the artist through a crash course on being their own publicist. Rounding out the cycle, Headline Acts and Muso will take the artist centre stage and book their first single launch tour to take the winning track on the road. 

“Headline Acts is a wine for the musically minded, which is why we feel so passionately about supporting budding musicians. The exposure and experience of Headline Access is truly priceless, and we can’t wait to see these up-and-coming artists shine,” – Eric Thomson, Global Marketing Director, Pernod Ricard Winemakers (producer of Headline Acts)

“I’m really excited to be involved with Headline Access. To me it feels like a unique opportunity to instigate real progress for an artist and I’m looking forward to sussing out all the new music.” – Johann Ponniah, I OH YOU Records

Offering four varieties in Rosé Bubbles, Sauvignon Blanc, Rosé, and Shiraz, Headline Acts have crafted all their wines to be enjoyed with great tunes, from backyard hangs to big festivals. On every bottle you’ll find music inspired artwork, with a curated Spotify playlist that was fiercely debated and finally agreed upon by musos, DJs, and vinyl junkies alike. As the official wine partner of two of Australia’s largest festivals, Bluesfest and Splendour In The Grass, Headline Acts pairs perfectly with live music.

Proud to provide local musicians and lovers of music with unforgettable experiences and rewards with the first stages of Headline Access, sign up to Muso by 26 June for your chance to win.


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With thanks to Thinking Loud

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