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Making a huge impact in 2022, Campbelltown Art Centre’s Conscious program has already delivered exceptional releases from their current cohort of talent, with Western Sydney hip-hop artist Saif, today unveiling the eagerly-awaited music video for his latest single Black Rose.
Directed by Miquel Vega and featuring Otis Dingwall on drums and Laura Daniella Bucci on guitar, the clip for Black Rose encapsulates the aesthetics and message of Saif’s single, flicking between saturated and bleak shots of Western Sydney alongside special guest L-FRESH The LION.
“We wanted to represent Black Rose visually, it’s been an amazing journey to produce and create, so we wanted to capture this moment in time,” Saif says. “I also wanted to represent my love for the Campbelltown Arts Centre in the video as a gesture of appreciation for everything I’ve been given by the program, facilities and personnel.”

A well-respected artist in his own right, Saif was an obvious choice for the Conscious program, and with the support of L-FRESH The LION, Village Boy Entertainment and the Campbelltown Arts Centre, the hip-hop talent has come into his own.

“This program has given me guidance, network, support and opportunity. It’s been one of the highlights in my music career.”

Saif is passionate about his hometown of Western Sydney, dedicated to his craft and hungry for his time – all traits that Conscious recognises and respects, with the ultimate goal of getting the artist where he wants to be – bringing his bars, beats and lessons to the world stage.

Proudly following the path carved out by his main influences Tupac, J Cole, Nas and Nipsey Hussle, Saif seamlessly fuses intricate drill beats with moody jazz undertones to deliver a unique hip-hop/drill blend that aims to incorporate his worldly experiences through a grounded perspective.

This remains the case in Saif‘s single Black Rose, with the Bangladeshi-born artist hoping to shed light on the way that the media negatively portrays his home of Western Sydney by building a positive message about mental strength and resilience.
“The song is about uplifting the listener from a situation they could feel like has beaten them”, Saif explains. “It’s about energising people physically, spiritually and mentally whilst also commenting on the way the media portrays Western Sydney, often highlighting our negative aspects and not bringing to light the positive elements that we have to offer.”
Mixed and mastered by Beats With Sheph, Black Rose was inspired by The Rose That Grew From Concrete, a collection of Tupac Shakur’s most intimate and honest thoughts, with the rose symbolising the importance of finding beauty within harsh realities. 
This message speaks directly to Saif, who used music as a way to rebuild from an environment of substance use, negative circles as well as a lack of self esteem and identity. After overcoming these hardships, Saif has now dedicated his life to his craft, soaking up lessons and learnings from the industry greats, acting as a beacon of positivity and raw talent to inspire those around him.

Black Rose IS OUT NOW

Connect with SAIF

With thanks to Habit Music

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