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Rising Australian pop artist Oliver Cronin has today shared the vulnerable new track In The End via Warner Music Australia.  The soaring mid-tempo ballad is dark with a touch of optimism while he sings “it all gets better in the end”.

“Earlier this year I went on a 2 month trip around the world to showcase my music. When I came home I found myself reminiscing on times where I was broken, times I hit rock bottom, times I thought my career was over. If I’ve learnt one thing, it’s that no matter how bad it gets – it will always get better in the end… I wanted to write a song that represents the light at the end of the tunnel, a healing anthem if you will” says Oliver of the track.

In The End follows the propulsive Burning House and the dark, distorting Hello Goodbye. Each offers a different shade to his songwriting, a skill that he flexes harder than ever on this latest release. Oliver has also been busy collaborating, and recently shared Her with Joel Fletcher which followed his other viral EDM crossover, 1,2,3 with Topic. 

With over 29 million combined streams, and over 480K monthly listeners on Spotify alone, it’s safe to say that Oliver Cronin has all ears turned towards him right now. 2024 has been a whirlwind year for him so far which began with his sold out debut headline tour and was then heightened by partnering with Warner Records globally, working with the team that has propelled artists like Teddy Swims, Benson Boone, and Zach Bryan to stardom. The partnership was solidified during an extensive promotional trip in April which also saw him co-write with Trinidad James (Uptown Funk), attend Coachella, and perform showcases in Toronto and Berlin. He then travelled to Singapore to perform at Music Matters and returned to Australia just in time to attend Australian Fashion Week, where he graced the PE Nation, Mastani, and Injury shows. He was also nominated for “Best New Artist” at the Shure Rolling Stone Awards. 

This all comes off the back of breakout 2023 which saw multiple viral successes with his TikTok remixes and livestreams that have seen him amass over 782K followers on the app. Interpretations of songs like Paint The Town Red by Doja Cat, Escapism by RAYE, and 3:15 (Breathe) by Russ have introduced him to a whole new audience, while his livestreams have seen him creating new music and candidly showing viewers his creative process. He shared a couple of singles including the hypnotic Speed Bump and the tropical-pop collaboration I Need You with Lil Xxel which highlighted a well-crafted sound and an excitement to experiment. He also dropped the three-track EP ‘after midnight (demos)’ which was a collection of unfinished demos he’s written on live streams and ones fans were requesting. He featured on Connor Price’s viral track RUBY, and Canadian rising star Lum’s Temptation. On the touring front he opened for Nessa Barrett on her sold out Australian tour and performed at SXSW Sydney.

2022 saw him release his debut EP ‘Beautiful Nightmare’ which featured Boys Don’t Cry, a standout moment that has amassed over 10 million streams after it resonated with audiences on TikTok. In the process, it reached numerous corner of the globe hitting Spotify’s Viral Charts in Germany (#9), Czech Republic (#20), and Austria (#54), and most recently had a resurgence in 2024 with it climbing to #27 on the Spotify Viral Chart in Nigeria, and #8 on the Shazam Chart in India, as well as climbing the Shazam Charts across Africa.

LISTEN TO IN THE END HERE

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With thanks to Warner Music Australia

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