Winifred‘s newest single Blue Fire is OUT NOW, the sultry alt-pop number sees the songwriter deliver a hypnotising, infectious new single in her signature layered production and ethereal style. It is the latest glimpse into her awaited EP ‘Carpet of Flowers’, due for release in April.
The third single from the EP peels back the curtain on the London-via-Townsville songwriter’s yearning for a desire that should be admired from afar: “It’s out of my reach in the best way/No I don’t mind life in the fast lane but I won’t let myself/Burn up like a blue fire”.
“I wrote Blue Fire as a mood piece. To me it’s a sensory-inspired phrase. It’s a reflection on desire and self awareness. When your desire is just out of reach, maybe in some rare cases, that’s where it’s meant to stay,” said Winifred. “Blue Fire began with me recording top line and chord ideas in my home studio in Townsville, and came full circle down in Melbourne with Jackson McRae. My aim was for the production to feel simultaneously ethereal and gritty while remaining kind of understated throughout. Low-key bedroom bop energy.”
Winifred said the creative process for theBlue Fire video was a whirlwind one night shoot in Brisbane with director Luis Campbell. “I’ve been able to collaborate with lots of talented Queensland based creatives recently, I like to keep things local wherever possible” said Winifred.
Blue Fire follows Orbit, Winifred‘s recent collaboration with eclectic electronic musician Tutara Peak, which racked up 113k streams in under a month, as well as editorial support from Spotify’s Fresh Finds and Fresh Finds Indie, radio support from triple j’s Home and Hosed and triple j Unearthed’s TOPS, it was also named triple j Unearthed’s Track of the Day, and spun on international radio shows Amazing Radio UK, X-Spin.
The first single off her upcoming EP, ‘Want It Bad’, received editorial support from The Line of Best Fit. Ear Milk, CH-VOID, Tone Deaf, Eat This Music, and Australian Music Scene. It also received radio support from ABC North Queensland. It was playlisted on Apple Music’s Glow and New Music Daily.
Winifred kicked off her success in the industry collaborating with other artists, including co-writing Alice Ivy‘s In My Mind which was synced in a global Apple iPhone TVC in 2020, hit #2 on the U.K Shazam charts, and has received 8+ million streams. Continuing her sync success, Winifred‘s single Into The Night has recently been synced in beauty brand SHISEIDO’s advert for the fragrance ‘Ginza Night’.
Since starting her own project, she has continued her record of success with Drowning Purple and Fixed on You appearing on Love Island UK, and Into The Night featured on Fortnite’s global radio. Continued support across Spotify editorials including Fresh Finds AU/NZ, Fresh Finds AU/NZ Best of 2022, Indie Arrivals, and Apple Music’s New Music Daily and Alt Pop. Winifred has since landed on the Shazam Discovery Chart at#1 US, #1 Japan, #2 UK, and #2 Canada.
Winifred supported Australian music royalty including Running Touch, Slumberjack, Holy Holy, and previously performed at The Great Escape Brighton and Colours in Hoxton in 2023.
With thanks to Gyrostream
