SAIF, the Sydney-based Hip Hop luminary, is set to kick off 2024 with a bang, as he unveils his latest single, Cash Flow, on January 5th. With a vision that pierces through the fabric of independent hip hop culture in Australia, Saif wastes no time in making a bold statement about the depth of creativity in the Australian urban scene.
Cash Flow is a testament to Saif‘s commitment to unfiltered creativity, clocking in at 2 minutes and 33 seconds, the track is a vibrant blend of jazz, drill and melodic hip hop and sets the tone early, taking listeners on a journey through the mind of an artist navigating the multiple cash flows inherent in the creative scene.
Saif shares his perspective on the single, stating, “The song is about having multiple cash flows when you’re in the creative scene.” This insight offers a glimpse into the thematic depth that Cash Flow promises to deliver, addressing the financial intricacies faced by artists pursuing their passion.
The production of Cash Flow is shaped by the expert touch of producer Utopia, whose beats serve as the heartbeat of the track. The song was meticulously recorded, mixed, and mastered by BeatswithSheph, adding a layer of sonic precision to the overall production.
Saif draws inspiration from the integration of his South Asian roots, Islamic faith, and Australian culture. Over a decade, he has crafted a unique style that incorporates his travels and grounded perspective into thought-provoking moments in time. Cash Flow exemplifies his ability to fuse conscious hip-hop with elements of jazz and drill.
Saif‘s impact extends beyond the studio, earning him a spot in Spotify‘s Beats n’ Bars playlist and consistent endorsement from industry pillars such as CADA (K-Serra & The Dirty Dozen), ABC News, and Diversity Australia Magazine. His live performances, including notable shows at Qudos Bank Arena, Fishers Ghost Festival, Casula Powerhouse Arts Centre, Liverpool Mall, and Parramatta Lanes, have solidified his reputation as a captivating performer.
Cash Flow is not just a single; it’s a bold declaration from Saif, signalling the dawn of a new era in Australian hip hop. With its release on January 5th, 2024, audiences are invited to experience the unbridled creativity and genre-defying sound that Saif brings to the forefront.
