As Australia’s biggest ever music, screen, and futurist conference and festival SXSW Sydney™ 2023 approaches, Newtown brewers and distillers, Young Henrys, are excited to announce a limited-edition run of their iconic Newtowner Pale Ale. Re-skinned with a brand new design, the latest run will mark Young Henrys’ partnership with SXSW Sydney as the official music, beer, cider and ginger beer partner of the momentous event.
With over 1 million limited-edition tinnies hitting shelves from July 18, Young Henrys invites beer enthusiasts and music lovers alike to indulge in an inner-west classic, which has grown to reside in the hearts of locals and Aussies nationwide since its release during the suburb’s sesquicentenary in 2012. An ode to the vibrant and ever-evolving community, the fruity, hoppy delight is BEST SERVED LOUD in a nod to the past and present influences of bustling Newtown.
Cementing themselves as integral champions of the local music scene since pouring their first brew, Young Henrys are proud to continue their longstanding commitment to supporting the communities of the Australian music scene, beer enthusiasts and the arts. Remaining as an independent brewery and distillery throughout, Young Henrys’ partnership with SXSW Sydney further solidifies their commitment to foster Australia’s far-reaching talent pool, raising a glass to the brilliant musos that fuel Newtown’s nightlife.
“Young Henrys was born from this city and found its kin amongst the culture creators, artists, muso’s and hospitality lifers that make it great. We have always believed Sydney has the potential of a truly international city. Enter SXSW Sydney… an opportunity for our city, our industries, our people, and our ideas to be elevated to the ears, eyes and minds of an international audience, and an opportunity for a little brewery from Newtown to step forward and continue the conversation we have been having since our inception.
Putting the SXSW Sydney mark across the can of our flagship product symbolises quite well how we feel about it all; we believe in it, we are here to be a part of it and we want everyone else to feel the same.” – Young Henrys co-founder, Oscar McMahon.
“As an independent Australian brewer with a love of supporting creativity, community and music in its DNA, Young Henrys has always been top of our list as a partner for SXSW Sydney”, said Colin Daniels, SXSW Sydney Managing Director. “Everything about their approach feels both world-leading and uniquely ‘Sydney’ at the same time, and we can’t wait to welcome artists and innovators from around the world together this October.” – Colin Daniels, Managing Director SXSW Sydney 2023.
As Sydney’s inner-city precincts prepare to be transformed into a cultural and creative hub this October, Young Henrys will be at the forefront of festivities as the official music partner of SXSW Sydney 2023. With special QR codes available via the new cans and cases, watch this space for more exciting and secret announcements to come from Young Henrys ahead of SXSW’s Australian debut this October!
Available at your nearest bottle-o’s, round up your crew and join Young Henrys in celebrating the spirit of community, and relive the deliciousness of a longstanding Newtown local – MORE INFO HERE.
With thanks to Thinking Loud