Capturing and celebrating all things bittersweet and beautiful in the world, glistening alt pop trioÂ PRETTY TALKSÂ return with an immersive and intensely engaging new singleÂ Hurt Me, officially out today. Showcasing a relationship breakdown soundtracked by glossy pop and retro synths,Â Hurt MeÂ is also today accompanied by a raw music video that traverses youthful romance and the many harsh realities that can come with the territory, while also drawing inspiration from early 2000s and 2010s pop culture for good measure.
An emphatic follow up to the bandâ€™s lush debut trackÂ Need You, which dropped earlier this year,Â Hurt MeÂ findsÂ PRETTY TALKSÂ welding nostalgia and modernity deep amongst lashings of shimmering and dramatic, angsty pop. Drawing influences from the likes ofÂ MUNA,Â 5 Seconds of SummerÂ andÂ The Band CaminoÂ on their latest release,Â Hurt MeÂ is an intimate, soul-searching gem full of driving basslines, airy reprieves and silken vocals that simultaneously appears affable on its sonic surface while diving into self-exploration and the agonising moments of a relationship gone awry, as the band explain, â€œHurt MeÂ is a snapshot of a relationship in its most tumultuous moments, a relationship breaking down, where neither person is necessarily at fault. The outcome being that one person decides to put everything on the line whilst the other has already mentally checked out. It’s that feeling of ‘I know we’ve both made mistakes in this, but let’s give it one last chance’. Itâ€™s also about the moments of weakness; when you realise itâ€™s not evolving in a positive way and you wish you could pretend it was just how it used to beâ€.
Produced by fellow musician and close friendÂ Blake Wares, aka Central Coast singer-songwriter and producerÂ lovemedo, and mastered byÂ Jamie Muscat,Â Hurt MeÂ is a gleaming and genuine snapshot of the highs and lows of young love; a fact brought vividly to life by the trackâ€™s accompanying music video. WithÂ The MillionÂ frontmanÂ Jacob ThomasÂ on board as director of photography and cameraman forÂ Hurt Meâ€™s brooding music video,Â Hurt MeÂ was filmed in and aroundÂ PRETTY TALKSÂ bassistÂ Hadi AnsellÂ and drummer and backing vocalistÂ Tommy Oâ€™Brienâ€™s previous place in Sydneyâ€™s inner West, with the location entirely gutted and reshaped to suit the bandâ€™s ultimate creative vision. And aptly capitalising on vocalist and guitaristÂ Liam Deans’ interest in filmmaking and screenwriting,Â PRETTY TALKSÂ also enlisted friends and actorsÂ Anna BaumgartnerÂ andÂ Aaron Gee-GamkreildzeÂ to bring the compelling clip to life.Â LiamÂ reveals, â€œThe Hurt Me music video is aesthetically inspired by the English television show Skins, combined with an early-2010â€™s Tumblr-esque Pinterest board. An emotional, volatile and messy relationship paired with a dirty, youthful abandon. It felt like an honest and real song to write and a beautiful thing to create on film. I scripted, storyboarded, directed and edited the music video, so it was great seeing all my tiny little concepts slowly come to life. We endeavour to build a world around our art and band, so we played with the ideas of hiding Easter eggs and band member cameos throughout this clip, adding another layer of meaning in which we are part of this universe that we build our songs inâ€.
Bringing together a close-knit group of friends-turned-housemates, theÂ PRETTY TALKSÂ origin story itself stems back to the guys meeting at The Australian Institute of Music. What began as a group assignment withÂ LiamÂ and TommyÂ soon evolved into meetings at university bars, bonding over shared musical tastes and, ultimately, the trioâ€™s shared desire to craft music to strike peopleâ€™s emotions and challenge the way listeners perceive life and the world around them. Now firmly dedicated to developing a culture and community of art and self-expression into every inch of their creative output,Â PRETTY TALKSÂ have arrived in 2022 ready to divulge their soul-searching tunes written and recorded pre-pandemic, wielding their darkly beautiful aesthetic and striking lyricism. With another single waiting in the wings to release in the not-too-distant future,Â PRETTY TALKSÂ continue to enamour with their bright and eloquent wares, andÂ Hurt MeÂ is a sublime second glance into the bandâ€™s ever-growing authentic universe. AsÂ LiamÂ accurately concludes, â€œFrom writing, producing and recording the song, to developing, writing, shooting, editing the music video, it all feels like a joyful sigh of relief. It feels like weâ€™ve created a real piece of well-rounded art with Hurt Me. Something that conveys the story in the gritty romantic aesthetic that we wantedâ€.Â Â Â
HURT MEÂ is out now – LISTEN HERE
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With thanks to On The Map PR